The Messenger

Business model

Digital-first general news publication aiming for broad, high-volume news coverage across politics, business, and culture.

In brief

Launched with unusually large funding and a rapid hiring spree of over 550 staff, aiming to build a large-scale digital news operation from scratch in an era of declining media economics. Traffic and advertising revenue fell far short of projections almost immediately after launc…

See the What Happened tab for the full account.