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Color Labs

Consumer AppsUSAClosed 2012

Total Raised

$41M

Peak Valuation

Undisclosed

Employees

35

Year Collapsed

2012

Business model

Location-based photo-sharing mobile app.

In brief

Color raised about $41 million before it even launched — an extraordinary sum for a consumer app in 2011 — on the promise of a location-based photo-sharing network. The app confused users, never found an audience, and the team was effectively acqui-hired by Apple in late 2012, wi…

See the What Happened tab for the full account.

Key facts

Founded
2011
Closed
2012
Headquarters
Palo Alto, USA
Industry
Consumer Apps
Employees
35
Revenue
Undisclosed
Founders
Bill Nguyen

Related failures

Often compared with: Secret, Peach.