Wldkat
BeautyUSAClosed 2023
Total Raised
$5M
Peak Valuation
Undisclosed
Employees
—
Year Collapsed
2023
Business model
Skincare brand built around unconventional, underappreciated natural ingredients, sold D2C.
In brief
Founded by a 20-year veteran of Urban Decay, the brand pivoted twice in its short life — first conceived as a cannabis brand, then forced to pivot away from CBD-based products entirely due to regulatory and retail restrictions, before settling on unconventional natural ingredient…
See the What Happened tab for the full account.
Key facts
- Founded
- 2019
- Closed
- 2023
- Headquarters
- Newport Beach, USA
- Industry
- Beauty
- Employees
- —
- Revenue
- Undisclosed
- Founders
- Amy Zunzunegui
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Often compared with: Youth to the People, The Ordinary.