Hello Inc. (Sense)

Business model

Sense, a bedside sleep-tracking device using ambient sensors rather than a wearable.

In brief

Built Sense, a well-reviewed bedside orb that tracked sleep quality using ambient light, sound, and air quality sensors instead of a wearable, backed by a young, well-connected founder. Consumer demand for a dedicated sleep-tracking device proved smaller than the phone- and weara…

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