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Frubana

Agritech / GroceryColombiaClosed 2025

Total Raised

$271M

Peak Valuation

Undisclosed

Employees

Year Collapsed

2025

Business model

B2B marketplace supplying restaurants directly from farms, cutting out distributors.

In brief

A Bogotá-founded B2B food supply marketplace connecting restaurants directly with farms across Latin America. After raising a $65M Series C in 2022, it expanded aggressively into Brazil, but exited that market in 2025 to refocus capital on its more profitable Colombia and Mexico…

See the What Happened tab for the full account.

Key facts

Founded
2018
Closed
2025
Headquarters
Bogotá, Colombia
Industry
Agritech / Grocery
Employees
Revenue
Undisclosed
Founders

Related failures

Often compared with: Rappi, Cornershop, Justo.