Frontend

Business model

Financing for rental deposits, letting tenants spread the cost of a large upfront deposit over time rather than paying it in one lump sum.

In brief

Addressed a genuine affordability pain point in the UK rental market — the large lump-sum deposit required to secure a new home — by letting tenants finance that cost over time instead. Despite raising over £20 million in debt and equity to fund the underlying deposit financing,…

See the What Happened tab for the full account.