Ledger & Lore
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Beme

SocialUSAClosed 2017

Total Raised

$3.5M

Peak Valuation

Undisclosed

Employees

Year Collapsed

2017

Business model

Video-sharing app that posted unedited clips automatically, with no preview before sharing, to encourage authenticity.

In brief

Founded by prominent YouTuber Casey Neistat around a deliberately anti-filter, anti-preview design philosophy meant to encourage more authentic sharing than curated platforms like Instagram. It was acquired by CNN in 2016 as part of a broader digital content strategy, but CNN shu…

See the What Happened tab for the full account.

Key facts

Founded
2015
Closed
2017
Headquarters
New York, USA
Industry
Social
Employees
Revenue
Undisclosed

Related failures

Often compared with: TikTok, BeReal.